Betterment
Investing made better
Starting Price
0.25% annually
Digital: 0.25% annually (no minimum). Premium: 0.65% annually ($100k minimum) with unlimited CFP access.
Betterment was one of the first robo-advisors and continues to innovate with goal-based investing, tax-smart features, and an optional Premium tier with unlimited human advisor access.
- Tax-loss harvesting
- Tax-coordinated portfolios
- Smart rebalancing
- Goal-based projections
- Automated deposits optimization
- No minimum for basic account
- Excellent goal-based approach
- Human advisor option available
- Strong tax features
- Comprehensive account types
- Good mobile app
- Premium tier is expensive
- Cash allocation can drag returns
- Fewer ETF options than some
- Customer service can be slow
Betterment's goal-based approach makes investing feel purposeful. The Premium tier is valuable for those who want CFP access, but the basic tier is excellent for most investors.
Best For:
Goal-oriented investors who may want occasional human guidance
See side-by-side feature comparison
Our Editorial Standards
- Written or reviewed by certified financial professionals
- Fact-checked with current data and regulations
- Updated regularly to reflect changes in tax laws and market conditions
- Independent analysis not influenced by advertisers
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Disclaimer
This content is for informational purposes only and should not be considered financial, tax, or legal advice. Consult with a qualified professional before making financial decisions. TaxMaker strives for accuracy but cannot guarantee all information is current or complete. Past performance does not guarantee future results.